India is considered to be one of the fastest growing ecommerce markets – numerous businesses are going online each day – also boosted by the Digital India and other initiatives by the Narendra Modi headed government.
Launching a business online is not such a daunting task as it was earlier – with many new marketplaces and aggregators now available locally. Our team of experts with the help of feedback from many Indian online sellers successfully selling online since few years have listed for you the Top five marketplaces where you can kickstart your online journey. The list is based on the ease and prospects we feel each marketplace has to offer.
Selling online in India is catching up and you should not miss it – It’s never too late to start !
Here are the Top 5 marketplaces in India to sell your stuff
1.) Amazon.in : By the far the most robust and fast loading adding to their customer friendly interface – With a heavy pocket and lots of investment on advertising – if you have the right product you will actually get good sales here. Currently amazon India is open to all sellers in almost all categories. They even have 3rd party support to help you with listing, images and inventory. Another benefit is their prime program – where they help you store your inventory with them and avail extra promotion and in turn good sales prospects. Sellers selling on various other marketplaces in India found amazon their first choice when offering new items and spending most hours online. We have listed few handy links for you to kick start your online journey at amazon.in
Seller Registration on amazon india –https://services.amazon.in/services/sell-on-amazon/benefits.html
Amazon prime program –https://services.amazon.in/services/fulfilment-by-amazon/benefits.html
2.) Flipkart – The poster boy of Indian ecommerce. A completely home grown startup with a very fast learning team and able management. Simple and attractive homepage and category pages. Simple approach and very buyer friendly – makes itself a great bet for any seller to grab attention of a large audience. Their selling interface is simple and clean and getting onboard is an easy task as well. Flipkart is accepting new seller registrations at this moment and in all categories. Their courier partner e-kart is one the most efficient in India and that makes flipkart the leader in on time delivery and ease of returns. So if you have something to sell online – Flipkart should always be the place among your top priority to get online.
We have listed a few handy links for you to start selling on Flipkart in India
Seller Registration on Flipkart –https://seller.flipkart.com/
Flipkart approved 3rd Party vendors –https://seller.flipkart.com/slp/sell-smart
3.) SnapDeal & Ebay – Snapdeal is in talks of merger with Flipkart or Infibeam if insiders are to be believed and it’s going to happen soon – So maybe it’s not such a great idea to get onboard at this stage. Maybe once things are clear one can try a hand at it. Same is the story with ebay India. It has already merged its Indian unit with Flipkart and soon the site will be merged with that of Flipkart – So it’s a no-no from sellon India team to have any thoughts of getting on board with snapdeal or ebay at this point of time.
4.) Infibeam – One of India’s less talked ecommerce marketplace. Headquartered in Ahmedabad and already listed on the stock exchange. With a good stake in India’s oldest and most prominent e-wallet Ccavenue, Infibeam has all the ingredients to be in the run for the Top 3 Spots in the Indian ecommerce market. With the bigger players buying out the smaller one’s the market is consolidating slowly. Infibeam is also in talks to merge snapdeal and that will strengthen its overall presence in India. They also have a startup Buildabazaar.ooo that helps sellers to build their own online store at a monthly fees. This adds to their arsenal and also gives sellers more control on their online presence as they grow. So our pick is once you are all setup on amazon and Flipkart you should surely try your hands on Infibeam.
Here are a few helpful links to get you onboard on infibeam as a seller
Seller Registration on infibeam –https://www.infibeam.com/merchant-signup
Setting up your own online store at Buildabazaar – http://www.buildabazaar.ooo/
5.) Paytm Mall – Another of the big Indian startups – Paytm is a very common name thanks to demonetization of 500 and 1000 denomination notes in November 2016 by the government of India. Paytm Wallet cashed in on the opportunity and at present 1 in every 5 shops in Urban India accepts Paytm as a mode of payment. This directly gives advantage of reach and usability to paytm over others. So if you have the audience half your work is already done – so Paytm is one to stay for the future – It also has backing and funding from the biggest ecommerce giant Alibaba – which makes it more independently existable marketplace in the long run.
Below are few links to help you start selling on Paytm Mall
Seller Registration on Paytm Mall and Help – https://seller.paytm.com/login
6.) Shopclues – Our list was meant to be of 5 , but since ebay and snapdeal are skipped from our list – Shopclues makes an entry into the Top 5 selected by our team at sellon India. Shopclues is a seller strong startup. It was boosted by a flurry of angry sellers from ebay India when it started and is considered very seller freindly when we spoke to few sellers currently selling on shopclues. Though it is trying hard to fight it out with the likes of amazon and flipkart – it is still very popular for its deals in low value household stuff – with the merger of ebay India with Flipkart – the ebay sellers might turn to shopclues at and make it even stronger. So you should not discount shopclues as yet and it’s a marketplace you should try your hand.
Here is the link to register on shopclues –http://seller.shopclues.com/
So here is our list of first half of 2017 top picks in Marketplaces in India. Our list though has 7 names 2 of which might be merged soon and will effectively make it Top5 .
2016 Festive Season is already at its peak if we are to go by the Online Marketplaces aggressive approach to rack up Big sales and catch as many shoppers as they can. The battle for the NO 1 is up for grabs. And only time will tell who hits it number-uno in 2016.
Sellon India Analysed the traffic trends & Social Media trends to the leaderboard just before Dussehra.
The chart is not accurate to any numbers and is just a predicted representation made by a sellon expert. Considering 4 players in the online space and dividing the space based on trends into them.
Market Share Prediction
Amazon.in , Flipkart, Snapdeal & Shopclues almost decided to go all out this Navratri with each one of them launching their yearly mega sale events together. The earlier approach in last few years have been to have your own space and each marketplace had their mega events at different dates, though this year the approach has taken a complete new turn and all have gone all out to clash in a mega battle to get the maximum out.
If experts are to be believed this approach has yielded better results and has also made the events more fascinating and competitive for the marketplaces to offer their best and try and catch maximum shoppers.
If you are selling online on your website or on major marketplaces, the biggest problem you will face is of image. Initially product photography is in itself a big task and with most marketplaces having the white background norm it makes it that much more difficult.
Photoshop is a High level software to do it and requires lot of skill and knowledge and hardwork as well.
Recently we fall in love with : https://burner.bonanza.com It magically removes the background with a lick of a button. By far the simplest tool.
We give it a 5 star – You must try it for sure.
Ecommerce is growing the fastest in a relatively slow Indian Economy. Many have used this opportunity to go beyond their geographical limitation and use Ecommerce to add more spark to their business.
You can too join the bandwagon. Here are a few Hot selling items that you can sell online and begin a business.
- Accessories – Unique – is always something best selling
- Jewellery – Have some unique jewellery area specific – That will do wonders too
- Footwear – Personalized footwear or customized footwear is a superb category.
- Clothes – Ethnic, Branded or customized are always in good demand until your price is good.
- Supplies – If you already own a business and can be a bulk supplier of anything – try once online too.
- Bags, Purses & clutches – Western world has this as their most hot category – You can try that in India too.
- Anything you feel unique is always worth a try too.
So give it a try – YOu might just surprise yourself.
India has one of the largest number of small and medium size manufacturers. With a large population of youngsters and being one of the largest developing economies India’s ecommerce future is seen to be very bright.
With the amazing growth of big and small online stores and marketplaces in the last 5 years, India has tasted its share of ecommerce success a bit later then the western world. But with improving infrastructure , huge smartphone using population and easy access to internet – the ecommerce business in India is looking bright.
Now if you are a manufacturer – you should just not miss the opportunity. Its not late and neither too early. 2016 is considered to be the best time for small manufacturers to step into the ecommerce world.
Now here is how you can start :
- First you need to have a well documented business – i.e. get your company a name and an existence in government records. – So step 1 – Get you Brand a VAT registration.
- Now you have 2 options : Marketplace seller or Webstore
- Marketplace : Big portals take care of technology and you can just be a seller like in any market.
- Webstore : Is lauching big – with your own ecommerce store
Leading online Marketplaces include : : Snapdeal, Flipkart, Amazon, Ebay – which deal in basically all varieties of products. There around 20 more small and medium marketplaces where you can sell your products depending on the type of products.
You can also launch a webstore either by using a Do It Yourself service provider or hire a professional company to do it from scratch for you.
We will be coming up will details articles on both in coming week. Stay tuned:)
Finally there is Good news for the Indian Marketplaces – The online one’s to be precise.
The government has relieved the limit for FDI in ecommerce for the marketplace made and now its 100% , The booming ecommerce in India was much awaiting some good news for the industry – though nothing concrete came in the Financial budget. But this comes as a good news for all marketplace models.
Though it is only for companies in ecommerce that operate on a marketplace model i.e as a virtual market with many different sellers. There are many major players in this sector which include both – The big Indian marketplaces like snapdeal, flipkart, shopclues and few more, as well as foreign Giants like Amazon & ebay.
Hope this will help the ecommerce boom in India to reach new heights and its a welcome step by the government towards digital India